The Beauty of Business
One of the usual staples in a balikbayans homecoming itinerary, aside from the requisite family reunions, shopping and sun bathing in Boracay, is a trip to an aesthetics clinic for beauty and physical enhancement procedures. After working hard abroad, spending time in a beauty and wellness center is tantamount to a luxurious and cherished time-off, Filipino expats reason out.
Indeed, there is so much market potential in the global Pinoy, says Dr. Eduardo Santos, managing director of Beverly Hills 6750, a multi-specialty aesthetics institute located at the 6750 Building on Ayala Avenue, Makati. In fact, 30 percent of our clientele are Filipinos who are based abroad.
Given this huge prospect, Beverly Hills 6750 is all-revved up to bolster its market share by marketing to Pinoys abroad, especially to Filipino-Americans who are reeling under the impact of rising medical costs in the U.S.
With the goldmine market of global Pinoys as an identified market, Beverly Hills 6750 is poised to conquer this market having perfected its service culture over the last 4 years of its existence.
“This May 2011, we are increasing our capacity by opening a new branch in Timog Avenue to cater to clients in Quezon City and nearby areas,” discloses Santos.
The multi-million-peso facility promises to bring new technologies and machines not found in other facilities in the country. They include solutions for beauty problems on skin rejuvenation, weight management and body contouring, hair loss, body whitening, anti-aging and new proprietary techniques in cosmetic surgery.